When people think of Southwest they think about fast, cheap, short flights. If they are frequent travelers, they are quick to point out that checking bags is free. People might even go on to sing a little jingle a flight attendant has sung on one of their flights. That’s right people-Southwest flight attendants often like to spice up the journey with a couple little jingles. No more stuffy, overheard voice explaining “there are two side doors in the back…,” we all know the rest. What if this woman was your flight attendant?
A Quick Glimpse to the Past:
The Dallas based low-cost airline was established in 1971 by Rollin King and Herb Kelleher and is currently the largest airlines in the US in regards to domestic passengers carried. They operate more than 3,300 flights a day, to 97 destinations in 42 states. These trips are quick and the airline prides itself on the quick turnaround time at the gate.
The President and CEO is Gary C. Kelly. The airline’s employees are unionized and, as evidenced, extremely entertaining. Recently the airline has completed several acquisitions in order to increase revenue and raise the number of destinations available.
The company thrives on its innovative and distinctive marketing campaigns. Throughout the years, Southwest has adopted the LUV mentality. Originally it came from the fact that the airline first used planes on the LUV field. However, it has stuck around. There are several different reasons for this, but all focus around the idea of a relaxed and easy way to travel. People will LUV Southwest.
We are excited to get to know Southwest Airlines in the coming weeks! Stay tuned!
Southwest is a fun place to work that provides a great service at a lower cost because of the branding, internal culture, innovative ideas, and their competitive advantages. These things stem off the internal culture of the company. We propose that Southwest Airlines has a strong focus on internal culture and a want for customers to experience the same positive culture that their employees get to experience. We believe that this focus on internal cultural helps the employees offer great customer service.
A happy employee makes happy customers.